TOP ART 亞太版髮型誌

  Kris Sorbie was one Scruples Symposium’s guest at Riviera Maya, Mexico. Scruples Symposium brought launches, educators and special guests to Riviera Maya, Mexico this week.

這周位於墨西哥的馬雅海濱迎來了Scruples Symposium(北美洲知名品牌) 的新品發表會，教育家和特別來賓；Kris Sorbie是其中的一位嘉賓。

Sorbie, known for making Ombré famous, shared the best business practices, specifically, what she deems as the most important part of any service — the consultation.

讓Ombré《漸層染髮》家戶喻曉的Sorbie分享了最佳業務實踐。具體而言，她視為任何服務當中最重要的一部分是在於顧客諮詢。

Use Positive Terms 與客人使用正面詞語溝通

For example, rather than calling a service “highlights,” tell your client you want to draw attention to their best features or contour their hair for their face.

例如說，與其我們將此服務稱為挑染，告訴客人你將要把他們最好的五官特徵放到最大，也經由設計的髮型而美化客人臉的輪廓。

Get To Know Your Client’s Lifestyle了解你顧客的生活方式

“The more we know without getting too personal tells us what we can and can’t do,” Sorbie says.

“只要不要干涉到太多客人隱私，我們知道的越多越好，藉由此我們會知道能否執行的項目” Sorbie說。

Get An Idea Of Your Client’s Income對顧客的收入有些許了解

This can be a touchy subject, but Sorbie says there is a good way to ask this important question. Asking, “how often do you think you can visit the salon,” gives a good idea on what a client is willing to pay. 

這可能是個敏感的問題，但Sorbie有個好方法來找出答案。詢問顧客 “你覺得多久可以光顧沙龍一次？”，透過這樣的詢問方式能讓我們知道顧客的消費能力。

This question makes a difference in what type of service you can perform. If they say three months, balayage may be a better technique than traditional highlights.

這個問題將會影響到你接下來要提供給客人的服務。如果他們說三個月會回沙龍光顧一次，選擇balayage《束式挑染技巧》可能比起傳統挑染好。

Take Note Of Your Client’s Face Shape把顧客的臉型納入考量

Again, you can use this as a guide as to what you want to try drawing attention to or what will best suit them.

同樣的，看你是想要突顯五官的哪個地方或打造最合適的髮型都可以用臉型作為設計指南。

Always Have Visual References備有參考圖片

Sorbie keeps an iPad of images she has curated organized into different folders for specific color families. “A picture tells 1,000 words; it tells what your clients want or don’t want,” she says. This way, clients can show her what they want, rather than play a guessing game of what "red” means.

在Sorbie的iPad裡存有她依照不同色系歸類的圖片檔案夾。她表示『一張照片勝過千萬字；透過圖片透露出客人要得是什麼不要的又是什麼，』。如此一來，客戶可以直接指出自己想要什麼，而不是玩“紅色是哪種紅”的猜測遊戲。

Keep Your Client’s Record幫顧客建檔

After appointments or consultations, be sure to keep record cards for your clients. This includes formulas and even what you and your client talked about. “If you bring up something that touched their hearts (i.e. their dog’s name), they feel appreciated and loved and taken care of [when you bring it up next time you see them],” Sorbie says. 

預約或諮詢過後，要記得幫你的顧客建檔。裡面的資料包括染髮配方甚至是聊天內容。下次見面聊天的時候，“如果你提及的話題打動到他們 (比方說記得他們寵物狗的名字)，他們會感到被受重視，有被關懷到並照顧到。”Sorbie解釋。

pic: https://www.pinterest.com/pin/540432024007314141/

Text by Hair4UFme